You want to create digital presence for your Business. What are the questions to ask before you make a decision:
What is my Business Objective from going Digital.
Who is my target audience.
What is happening in the Digital market.
What is the Digital medium to achieve my Business objective.
What is the lifespan of my digital medium.
How do I support my digital initiatives.
Conversation demo:
A: I want to build a website.
B: Why?
A: To increase awareness about the product.
B: Firstly, mere existence of a website doesn't ensure that it increases awareness about your product. Don't think website, think digital strategy which is all inclusive. Secondly, define your business objective clearly.
A: My business objective is to target 10,000 visitors to my website.
B: What will you achieve by targeting 10k visitors if they don't stay for more than a minute on your website. Define your Business objective and then think of a medium.
A: ok. I want to increase my Business by 10% over next one year.
B: Bingo! Now you think how you want to do it.
A: I want to do it by developing a website.
B: why website, why not facebook page or a mobile application or just advertising online. Do your research and see what's happening in the market. What is the digital presence of your target users and
A: I observed that there are many people who are interested in the solution to their say travel problems and there are very limited websites which provides information on the basis of budget.
B: So we go website way. Do you want the website to provide one way information or you want to engage your visitors so they keep coming back.
A; Engage.
B: then we think of the content to be put on the website and the design.What do you plan to do after your website is ready.
A; I dont know.
B: You need to market your website in the digital world. This happens only after you define your target audience. Once you define, there are many ways. The best way is word of mouth , its effective but limited. Then you go for online advertising. Then comes Search Engine optimization through SEO or SEM.
A: hmm
B: It is important to remember your budget and do cost benefit analysis to know which medium suits your requirements the most and provides maximum benefit. Technology is changing at a fast pace. Keep updated, think fast and execute faster.
What is my Business Objective from going Digital.
Who is my target audience.
What is happening in the Digital market.
What is the Digital medium to achieve my Business objective.
What is the lifespan of my digital medium.
How do I support my digital initiatives.
Conversation demo:
A: I want to build a website.
B: Why?
A: To increase awareness about the product.
B: Firstly, mere existence of a website doesn't ensure that it increases awareness about your product. Don't think website, think digital strategy which is all inclusive. Secondly, define your business objective clearly.
A: My business objective is to target 10,000 visitors to my website.
B: What will you achieve by targeting 10k visitors if they don't stay for more than a minute on your website. Define your Business objective and then think of a medium.
A: ok. I want to increase my Business by 10% over next one year.
B: Bingo! Now you think how you want to do it.
A: I want to do it by developing a website.
B: why website, why not facebook page or a mobile application or just advertising online. Do your research and see what's happening in the market. What is the digital presence of your target users and
A: I observed that there are many people who are interested in the solution to their say travel problems and there are very limited websites which provides information on the basis of budget.
B: So we go website way. Do you want the website to provide one way information or you want to engage your visitors so they keep coming back.
A; Engage.
B: then we think of the content to be put on the website and the design.What do you plan to do after your website is ready.
A; I dont know.
B: You need to market your website in the digital world. This happens only after you define your target audience. Once you define, there are many ways. The best way is word of mouth , its effective but limited. Then you go for online advertising. Then comes Search Engine optimization through SEO or SEM.
A: hmm
B: It is important to remember your budget and do cost benefit analysis to know which medium suits your requirements the most and provides maximum benefit. Technology is changing at a fast pace. Keep updated, think fast and execute faster.
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